Are You Better Off With A High Ticket Program Or Low Cost Program?
by Joseph Demasi
I have pondered this question more times than I would like to admit. I have been told that it takes the same amount of effort to market a low cost program than a high ticket item. I have definitely found that to be true. You must go through the same things when marketing anything online or offline.
When deciding what you want to market and promote you must ask yourself how comfortable you are with the price. Now that seems to be an easy one for some, but I have seen many programs priced between $20 and $100 that I would not pay 2 cents for. I have also seen programs priced over $2000 that I have seen an incredible value in and would have paid more for.
The bottom line is- what do you think of the value? If it is valuable to you then the price is right. You have to remember 1 thing in marketing- you are selling the value not the price! I have many years experience in the Mortgage Loan business and it was drilled into my head from the very begining- "sell the sizzle, not the steak".
People want value for what they are getting. People may say that it is the price, but that is wrong- they know it. People rarely buy on price, they almost always buy on value. Some people think it is easier to market the lower priced programs- that is not true at all!
If you want to be a successful online marketer- regardless of what you are marketing- then you need to realize that price does not matter. What are you giving people in return for the product. Can they reach their goals with what you have to offer or not?
A question for you if you still think it is all about the cost. If I told you that I had a winning lottery ticket in my possession and it was a guaranteed winner of $1,000,000. I was going to tell you where that ticket was and all you had to do was get it and cash it and the $1,000,000 was all yours. Now, for that information I was going to charge you $2500, but that was only available today and I needed cash. Would you be able to find the $2500? What would you do to get the money. You wolud exhaust every avenue to get that money- you would leave no stone unturned. You would even go as far as putting off your house payment for a month!
WHY?
Because the lottery ticket worth $1,000,000 is far more valuable than the cost of $2500. End of story.
Value trumps cost all day long!!!
In the end it is you who must decide what program you are going to go with. Do yourself a favor and make your decision on the value of the product and not the cost and expect that your prospects will do the same!
Have a Great Day
Joseph
Wednesday, July 23, 2008
Tuesday, July 08, 2008
YOU MUST TAKE ACTION IF YOU ARE TO SUCCEED!
"Nothing Happens Until Something Moves..."
Trivia question: Who said those famous 5 words?
…Albert Einstein - quite possibly the greatest mind of all time.
I just finished an impressive book titled: "Action! Nothing Happens Until Something Moves" by Robert Ringer and as I often do when I come across great material, I want to share some key thoughts that may help you greatly...
The "Action Phenomenon" is more important than you may understand and actually goes much, much deeper than you may realize.
This week I'm going to share with you Robert Ringer's 4 Pillars Of Action that MUST be present or else…
…No results, but more important, no "happiness." More on that in a moment.
The 4 Pillars Of Action That Must Be PresentFor You To Move Forward
1. Nothing Happens Until Something Moves:
Ideas, preparation, knowledge, and wisdom are all essential in the pursuit of achievement, BUT…ideas, preparation, knowledge and wisdom are useless without action, because action is the starting point of ALL progress…
…Always remember that. Here's a good rule of thumb:
Your feelings lead to your thoughts, your thoughts lead to your actions, your actions leads to your results.
Feelings --> Thoughts --> Actions --> Results
Remember, it's the results that count. It's the results that liberate you...
2. The Universe Helps Those Who Help Themselves:
Love this one...I despise the entitlement mentality that is running on overdrive in this country right now. People are constantly looking for a hand out or the Government to bail them out. It's getting ridiculous.
Isn't it interesting that the ones with the most "luck" are the ones who are often implementing (putting into action) the most plans? This may be a little deep for some but I have news for you…"Outside forces" always come into play when one takes action and the bolder the action, the more powerful these outside forces seem to be.
3. The Law Of Averages:
Coming from an extensive sales background I really appreciate this one. The Law of Averages is actually a universal principal which means it never fails to work. It applies to every aspect of life -- from finding a spouse to closing a sale to applying for a job. Wait a minute…we don't talk about 'JOBS' here at The Home Business Insider. Let's rephrase --how about applying for college acceptance? Better? Good.
Remember from Pillar 2 about those that help themselves? Well, the more you help yourself (the more action you take) the more The Law of Averages will work for you. This is when things are just clicking for you. You're attracting all kinds of opportunity. You're in the zone. Phenomenal feeling...which leads to what? More thoughts, which lead to more action which leads to...You guessed it, RESULTS!
4. Action Produces Genius, Magic, And Power:
Action is the key to the brains ignition. Here's my favorite part, and may come as a surprise to many: You DO NOT need to be motivated to act! Read that again.
If necessary, force yourself to take action, and motivation will follow. I bet if people knew that there'd be a whole lot more people having results out there…
Most people have it the other way around. It's the combination of action, genius, magic and power that produces motivation, which, in turn leads to even more action.
Action stimulates both the body and brain cells. It brings you in contact with surprising things, unexpected events, and incredible people who have the potential to be critical to your success. Take action first, even just to explore possibilities, and your creative juices will follow.
And here's where it gets interesting: "Long-term happiness is a result of taking rational actions that are in accordance with universal principals."
Aristotle said: "Happiness is a condition not a destination."
"Real happiness lies not in the achievement of goals, but in the striving toward goals. "Striving" implies action; achievement implies inertia, or an end to the action that brought the achievement"…
…Fascinating.
You see, most people "wait" to be motivated to take action which is why most people are stuck "waiting" for opportunity to hit them over the head. Opportunities never come to those who "wait." Ever...
I highly suggest you grab yourself a copy of: "Action! Nothing Happens Until Something Moves" by Robert Ringer. This was a NY Times best seller and the story about the bold action the author took to make it a best seller is incredible. I won't give that part away...
The book does a nice job of really breaking down the so called "Action Phenomenon" a lot further than I did here and will help you get clear on why you may or may not be taking the necessary action in your Home Business enterprise.
It's essentially comes down to strengthening your personal infrastructure and making sure your purpose is in line with your goals otherwise taking action becomes pretty difficult. You may be surprised at what you find.
"Action may not always bring happiness, but there is no happiness without action."
Take Action!
"Nothing Happens Until Something Moves..."
Trivia question: Who said those famous 5 words?
…Albert Einstein - quite possibly the greatest mind of all time.
I just finished an impressive book titled: "Action! Nothing Happens Until Something Moves" by Robert Ringer and as I often do when I come across great material, I want to share some key thoughts that may help you greatly...
The "Action Phenomenon" is more important than you may understand and actually goes much, much deeper than you may realize.
This week I'm going to share with you Robert Ringer's 4 Pillars Of Action that MUST be present or else…
…No results, but more important, no "happiness." More on that in a moment.
The 4 Pillars Of Action That Must Be PresentFor You To Move Forward
1. Nothing Happens Until Something Moves:
Ideas, preparation, knowledge, and wisdom are all essential in the pursuit of achievement, BUT…ideas, preparation, knowledge and wisdom are useless without action, because action is the starting point of ALL progress…
…Always remember that. Here's a good rule of thumb:
Your feelings lead to your thoughts, your thoughts lead to your actions, your actions leads to your results.
Feelings --> Thoughts --> Actions --> Results
Remember, it's the results that count. It's the results that liberate you...
2. The Universe Helps Those Who Help Themselves:
Love this one...I despise the entitlement mentality that is running on overdrive in this country right now. People are constantly looking for a hand out or the Government to bail them out. It's getting ridiculous.
Isn't it interesting that the ones with the most "luck" are the ones who are often implementing (putting into action) the most plans? This may be a little deep for some but I have news for you…"Outside forces" always come into play when one takes action and the bolder the action, the more powerful these outside forces seem to be.
3. The Law Of Averages:
Coming from an extensive sales background I really appreciate this one. The Law of Averages is actually a universal principal which means it never fails to work. It applies to every aspect of life -- from finding a spouse to closing a sale to applying for a job. Wait a minute…we don't talk about 'JOBS' here at The Home Business Insider. Let's rephrase --how about applying for college acceptance? Better? Good.
Remember from Pillar 2 about those that help themselves? Well, the more you help yourself (the more action you take) the more The Law of Averages will work for you. This is when things are just clicking for you. You're attracting all kinds of opportunity. You're in the zone. Phenomenal feeling...which leads to what? More thoughts, which lead to more action which leads to...You guessed it, RESULTS!
4. Action Produces Genius, Magic, And Power:
Action is the key to the brains ignition. Here's my favorite part, and may come as a surprise to many: You DO NOT need to be motivated to act! Read that again.
If necessary, force yourself to take action, and motivation will follow. I bet if people knew that there'd be a whole lot more people having results out there…
Most people have it the other way around. It's the combination of action, genius, magic and power that produces motivation, which, in turn leads to even more action.
Action stimulates both the body and brain cells. It brings you in contact with surprising things, unexpected events, and incredible people who have the potential to be critical to your success. Take action first, even just to explore possibilities, and your creative juices will follow.
And here's where it gets interesting: "Long-term happiness is a result of taking rational actions that are in accordance with universal principals."
Aristotle said: "Happiness is a condition not a destination."
"Real happiness lies not in the achievement of goals, but in the striving toward goals. "Striving" implies action; achievement implies inertia, or an end to the action that brought the achievement"…
…Fascinating.
You see, most people "wait" to be motivated to take action which is why most people are stuck "waiting" for opportunity to hit them over the head. Opportunities never come to those who "wait." Ever...
I highly suggest you grab yourself a copy of: "Action! Nothing Happens Until Something Moves" by Robert Ringer. This was a NY Times best seller and the story about the bold action the author took to make it a best seller is incredible. I won't give that part away...
The book does a nice job of really breaking down the so called "Action Phenomenon" a lot further than I did here and will help you get clear on why you may or may not be taking the necessary action in your Home Business enterprise.
It's essentially comes down to strengthening your personal infrastructure and making sure your purpose is in line with your goals otherwise taking action becomes pretty difficult. You may be surprised at what you find.
"Action may not always bring happiness, but there is no happiness without action."
Take Action!
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