Are You Better Off With A High Ticket Program Or Low Cost Program?
by Joseph Demasi

I have pondered this question more times than I would like to admit. I have been told that it takes the same amount of effort to market a low cost program than a high ticket item. I have definitely found that to be true. You must go through the same things when marketing anything online or offline.

When deciding what you want to market and promote you must ask yourself how comfortable you are with the price. Now that seems to be an easy one for some, but I have seen many programs priced between $20 and $100 that I would not pay 2 cents for. I have also seen programs priced over $2000 that I have seen an incredible value in and would have paid more for.

The bottom line is- what do you think of the value? If it is valuable to you then the price is right. You have to remember 1 thing in marketing- you are selling the value not the price! I have many years experience in the Mortgage Loan business and it was drilled into my head from the very begining- "sell the sizzle, not the steak".

People want value for what they are getting. People may say that it is the price, but that is wrong- they know it. People rarely buy on price, they almost always buy on value. Some people think it is easier to market the lower priced programs- that is not true at all!

If you want to be a successful online marketer- regardless of what you are marketing- then you need to realize that price does not matter. What are you giving people in return for the product. Can they reach their goals with what you have to offer or not?

A question for you if you still think it is all about the cost. If I told you that I had a winning lottery ticket in my possession and it was a guaranteed winner of $1,000,000. I was going to tell you where that ticket was and all you had to do was get it and cash it and the $1,000,000 was all yours. Now, for that information I was going to charge you $2500, but that was only available today and I needed cash. Would you be able to find the $2500? What would you do to get the money. You wolud exhaust every avenue to get that money- you would leave no stone unturned. You would even go as far as putting off your house payment for a month!

WHY?

Because the lottery ticket worth $1,000,000 is far more valuable than the cost of $2500. End of story.

Value trumps cost all day long!!!

In the end it is you who must decide what program you are going to go with. Do yourself a favor and make your decision on the value of the product and not the cost and expect that your prospects will do the same!

Have a Great Day
Joseph