Duplication Is The Real Key To Success In Network Marketing & MLM
PART I

You have heard it before, thousands of times It is the key to the MLM riches vault. It is what will take your home based business from barely breaking even to income beyond your wildest dreams. All the sucessful people know it and they say it. But are they really teaching you what you need to know?

I have been in the industry long enough to have heard it all. "Just go get three people that want to change their life" - "Make a list of 100, 200, 300 people - Don't prejudge, I will help you contact them!" "Every no gets us closer to a yes" etc. etc. etc!

You get the gist of this. They are employing the old school mentality to MLM and Network marketing. Let me say this loud and clear - I DON"T WANT TO SELL MY FAMILY ON THIS OPPORTUNITY!

That's how you feel, right? That is how 99.9% of the people in the industry feel. The problem is, once you go through your 'warm market' and get 1 maybe 2 that will talk to you - the opportunity that you were so excited about, suddenly loses its magic. That is what happens to 97% of the people in the Home based business , network marketing, MLM industry. You get 3 out of 100 that are superstars and can work the phones and sell ice to an eskimo. The major problem is THAT CANNOT BE DUPLICATED!

In order to understand duplication you must be aware that most people are like you. They want the path of least resistance. They want to be shielded from direct rejection. Most people do not want to try and sell Uncle Joe and Aunt Mae on the new opportunity that will make their retirement look like the lifestyles of the rich and famous. It may be the best thing since sliced bread, but people will be resistant to doing what is uncomfortable. That is the way it is. That doesn't mean everything has to be easy, not at all. In fact, owning your own business is hard work and it will take hard work to succeed. That is the dirty little secret that no-one is talking about!

If you are to succeed in this business youhave to create a duplicatable system that a teenager can run with ease. Impossible you say! Ever hear of Mac Donalds? How hard is it to say "Want fries with that?" Why are franchises so successful, because they are duplicatable - everything is the same. In fact, representatives of MacDonald's Corp. sends people out to evaluate the various restaurants to make sure they all look the same and have the "corporate approved"
menu and signs. It is a no brainer - the system is the key, and the system is duplication - all across the world - China, US, France, Italy - it doesn't matter. You always know when you are in a MacDonalds.

Remember, duplicate success and you will be succesful. You set the tone for your group - they will expect to do what you do. If you recruited them by making cold calls, then they will expect to do the same. If they received a non threatening e-mail that directed them to a web site, then that is what they'll expect to do. If you keep it simple, it will be something for the masses!

Next - Are you promoting an opportunity or a problem?