What to Think About Guaranteed Sign-Ups

by Joseph Demasi

There are 2 schools of thought out there. The first is - "Great- Now I don't have to do any work!, I'll just buy my downline!" My home business is rockin now! The other is - "This is a people business and you cannot cultivate a relationshp with a purchased downline."

The answer seems to lie somewhere in the middle. While it is true that guaranteed sign-ups for your network marketing opporunity are a hit and miss proposition, when they hit it is usually a home run, but more often then not they go the way of guaranteed traffic. Which is nowhere. Unless...

You must be willing to treat them as prospects or leads. Technically they are just that, they have not purchased anything, they haven't even given you a credit card. There is no commitment on their part. For all you know they were paid to join, with either credits or cash. You just don't know.

Psychologically it is wonderful to say that you just started in the business and already you have 100 "sign-ups". But that could turn sour if they do nothing. That is where you will have to put the rubber to the road and build that relationship with them so that you can bridge the gap between sign up and active dowline.

When you buy sign ups, since you have not generated it yourself you do not know the motivation level. That means extra work contacting them to determine motivation. Of course you can say the same for a self generated sign up, but at least you know where they came from, or you SHOULD KNOW. Hopefully you are using a good tracking system fo your ads.

In my opinion, leave the guaranteed sign ups alone and learn how to generate them yourself, it may take longer, but this business is a marathon not a sprint. You really want quality targeted traffic to your sight so the sign ups will be worthwhile. I would rather have a motivated downline of 100 rather than a wishy washy downline of 1000.

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To Great Success
Joseph Demasi