Tuesday, July 11, 2006

What are your prospects thinking about?

This is probably one of the most important things to the success
of your business. Are you listening to your prospects or are you
talking at them. Telling them how great the company is and the
comp plan and the products. News Flash- THEY DON"T CARE!

There was a study done a few years back and it rated what
prospects considered in evaluating a network marketing business.
Tom Schreiter did this poll and was amazed at the results.

They were, not in any particular order:

* Company literature
* Marketing and compensation plan
* Training provided
* Who gave the presentation
* Product
* Company management
* Up-line support
* Company image
* Sales kit provided
* Being first in your area

If you had to guess- what would be the most important to the
least from 1-10? This is a good test for yourself to see if you
are on the same page as your prospects. Are you ready?:

1. Who gave the presentation- that's right, people join people
not companies or websites. That's YOU!

2. Upline support- Will there be any help? I won't be all
alone will I?

3. Training- Will you help me succeed? Do you have a system I
can plug into?

4. Marketing and compensation plan- Can I make money with this?
Or Can you help me make money?

5. Product- What's the product? Do I want it and can I use
it? That's it- basic info.

6. Being first in the area – They don't want to be all
alone, but they want to know there is not any saturation.

7. Company literature- way down on the list.

8. Image- Is there a building or are they working out of a PO
Box?

9. Is the Sales Kit provided – They want to know that you have
the things that will help them build their business.

10. Management- The least important. Have you been to a
presentation where this is the first thing they talk about?

We've narrowed it down to a pretty simple objective:

1. Make sure the prospect likes you.
2. You better make sure they believe they can succeed.

If not, then it doesn't matter what the comp plan is or what
the rest of the list is. You are dead in the water.

This is a people business, people will join you if they believe
you can help them.


To Your Success,


JD
http://helpingotherstoprosper.com
Joseph@mlmprofitsonline.com

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